How to raise children as conscious buyers ?

Toony Mum

Consumerism (2)The whining of a child had me turn my head towards a boy, barely 5 years old – lying on his back –erratically flinging his four limbs on the floor. The drama was going on in a supermarket. He was accompanied by two miserable creatures, undoubtedly his parents who were standing by his side and trying to woo him to get up on his legs. After a little tetchy crabby scene by all the characters, Mama finally scooped up the Spiderman toy from the store shelf and shoved it into their trolley. Peace, thus prevailed.

How many times have you witnessed or experienced the same tug-of-war between a child’s relentless persuasion and a parent’s grounded reasoning?

Who won? The little boy? No. The winning trophy belonged to an invisible team of experienced marketing strategists and product designers behind that querulous child’s persuasion. Dr. Dan Cook, Faculty of Advertising and Sociology…

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